Exhibiting at Medtrade17 is an exciting time, especially when it is your first show in Atlanta. Although I heard the show was smaller than in the past, it is an impressive conference. The variety of vendors and products gave me a better understanding of how providers help their patients. By attending some of the sessions, I learned about the impact congress can have on the industry and how competitive bidding has changed the landscape.
Watching the exhibit area, I viewed attendees consulting with experts about industry trends, examining new products, discussing management practices—the list goes on and on. The owners and managers were in a different mindset. They are taking a break from their daily responsibilities to focus on their strategic plans. With their SWOT in the back of their mind, they were pondering topics from the growth projections in the HME industry and the continued impact of high deductible health plans to reimbursement cuts to reducing DSO and increasing staff productivity.
Although the attendees were in research mode, they may not have realized they are also experts. They are the best of the best, surviving the volatile environment HME. These experts led their business through some tough times and now they are poising their companies for growth. They are streamlining workflows, expanding their retail floors, meeting with investors, outsourcing processes and fine-tuning their compliance procedures. They are forging the future of the industry by embracing technology and banding together to make an impact at CMS.
It was invigorating to collaborate with these owners and managers – the forward thinkers of HME– listening to their visions, hearing them describe the solutions they need to grow and brainstorming the new product features to help them reach their goals. They see the light at the end of the tunnel. They want to be ready to take advantage of the new opportunities. Their enthusiasm is contagious, and I am looking forward to an exciting future in this industry.
Sharon Bock, Marketing Manager